Tulisan Bahasa Inggris (The Best Marketing Techniques for Retail Businesses)

If you own or manage a retail store, you already know that marketing and advertising play a huge role in the success of your business. Product pricing, placement and promotion are all important parts of your marketing strategy. While your marketing will evolve over time, you can get a successful start by using some of the best retail marketing techniques.

 “Event”-ful Marketing

One of the best marketing techniques for retailers is to hold events or parties at the store. This can be anything from a grand opening party to a charity event to a special customer appreciation day. Depending on your retail business, you may also opt to hold educational events or classes in your store. For example, if you own a beauty supply store, you could hold regular makeup application or hair design classes. Whatever the event, make sure your products are the main attraction. Getting people in your doors is the hardest part of making a sale.

Promoting Socially

With a huge part of the United States active on social media websites, if you’re not integrating social marketing techniques into your advertising plan you’re missing out on a huge opportunity. A Facebook page is the perfect place to announce events, advertise current promotions and hold contests among your customers and potential customers. You can also use Twitter, FourSquare and Instagram to introduce new products and offer discounts and freebies in exchange for participating in a social initiative. For example, you could hold a drawing for a collection of your best-selling products in exchange for re-tweeting your latest post.

Get Close With the Community

When you own a small retail business, you depend on the surrounding community to patronize your store and (hopefully) make regular purchases. That’s why involvement in that community should be a marketing technique you utilize on a regular basis. Donate your best products to local charity auctions or showcase your stuff at the local farmer’s market or street fair. You may also want to consider sponsoring local organizations in exchange for advertising opportunities or other exposure. You could even designate a few days a year to donate a percentage of your sales to a local organization.

Make Your Windows Picture-Perfect

When it comes to local business, you want to be able to draw passersby into your doors by creating beautiful or intriguing window displays. This includes investing in high-quality, professional signage and decor. Target two or three products that are new or seasonally relevant and make them the focal point of your window display. If you’re currently offering a promotion or special event, be sure it’s clearly displayed so potential customers walking or driving by can easily read it. You should also change up your window displays on a regular basis to keep customers interested in seeing what’s behind your doors.

Source : http://smallbusiness.chron.com/marketing-techniques-retail-businesses-74813.html